Have a personal or library account? Click to login
Boosting Brands with Augmented Reality: Why and When it Works Cover

Boosting Brands with Augmented Reality: Why and When it Works

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
By: Philipp A. Rauschnabel  
Open Access
|Oct 2023

Authors

Philipp A. Rauschnabel

Professor of Digital Marketing and Media Innovation, University of the Bundeswehr Munich, Neubiberg, Germany
DOI: https://doi.org/10.2478/nimmir-2023-0013 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 24 - 29
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Augmented Reality,
Mixed Reality,
Inspiration,
Enjoyment,
Local Presence
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Philipp A. Rauschnabel, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous articleVolume 15 (2023): Issue 2 (November 2023)Next article