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Monitoring Marketing Sources of Brand Reputation Risk

NIM Marketing Intelligence Review

Volume 15 (2023): Issue 1 (May 2023)

By: Susan Fournier and Shuba Srinivasan

Open Access

|Apr 2023

Authors

Susan Fournier

Boston University, Questrom School of Business, Boston

Shuba Srinivasan

Boston University, Questrom School of Business, Boston

Articles in this issue

DOI: https://doi.org/10.2478/nimmir-2023-0007 | Journal eISSN: 2628-166X (formerly 1865-5866)

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Language: English

Page range: 46 - 53

Published on: Apr 19, 2023

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Brand Reputation,

Risk Management,

Brand Architecture,

Socio-Political Activism,

Digital Marketing,

Brand Risk Metrics

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2023 Susan Fournier, Shuba Srinivasan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 15 (2023): Issue 1 (May 2023)

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