Have a personal or library account? Click to login
Monitoring Marketing Sources of Brand Reputation Risk Cover

Monitoring Marketing Sources of Brand Reputation Risk

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
By: Susan Fournier and  Shuba Srinivasan  
Open Access
|Apr 2023

Authors

Susan Fournier

Boston University, Questrom School of Business, Boston

Shuba Srinivasan

Boston University, Questrom School of Business, Boston
DOI: https://doi.org/10.2478/nimmir-2023-0007 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 46 - 53
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand Reputation,
Risk Management,
Brand Architecture,
Person-Brand,
Socio-Political Activism,
Digital Marketing,
Brand Risk Metrics
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Susan Fournier, Shuba Srinivasan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous articleVolume 15 (2023): Issue 1 (May 2023)Next article