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The Modern Marketing Dashboard: Back to the Future Cover

The Modern Marketing Dashboard: Back to the Future

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
By: Koen Pauwels and  David J. Reibstein  
Open Access
|Apr 2023

Authors

Koen Pauwels

Distinguished Professor of Marketing and Co-Founder of the DATA Initiative D’Amore-McKim School of Business at Northeastern University, Boston

David J. Reibstein

The William S. Woodside Professor and Professor of Marketing The Wharton School, University of Pennsylvania, Philadelphia
DOI: https://doi.org/10.2478/nimmir-2023-0002 | Journal eISSN: 2628-166X
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Language: English
Page range: 10 - 17
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Dashboards,
Metrics,
Marketing Accountability,
Performance Drivers,
Decision-Making
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Koen Pauwels, David J. Reibstein, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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