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The Robot and I: The Rise of Hybrid ServiceTeams Cover

The Robot and I: The Rise of Hybrid ServiceTeams

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Jochen Wirtz,  Stefanie Paluch and  Werner Kunz  
Open Access
|Oct 2022

Authors

Jochen Wirtz

jochen@nus.edu.sg

Professor of Marketing, National University of Singapore

Stefanie Paluch

Professor of Services and Technology Marketing, RWTH Aachen University, Germany

Werner Kunz

Professor of Marketing, University of Massachusetts Boston, USA
DOI: https://doi.org/10.2478/nimmir-2022-0015 | Journal eISSN: 2628-166X
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Language: English
Page range: 37 - 41
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
AI,
Robotic Process Automation (RPA),
Service Automation,
Service Robots,
Hybrid ServiceTeams
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Jochen Wirtz, Stefanie Paluch, Werner Kunz, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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