Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Stefano Puntoni; Rebecca Walker Reczek; Markus Giesler; Simona Botti

doi:10.2478/nimmir-2022-0013

.blurhash-client-img { display: none !important; }

Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

NIM Marketing Intelligence Review

Volume 14 (2022): Issue 2 (November 2022)

By: Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler and Simona Botti

Open Access

|Oct 2022

Puntoni, S.: Reczek, R. W.; Giesler, M.; & Botti, S. (2021): “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85(1), 131–151. doi.org/10.1177/0022242920953847.
Search in Google Scholar Back to article

Authors

Metrics

Articles in this issue

DOI: https://doi.org/10.2478/nimmir-2022-0013 | Journal eISSN: 2628-166X

Journal RSS Feed

Language: English

Page range: 25 - 29

Published on: Oct 26, 2022

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Artificial Intelligence (AI),

Marketing Technology,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2022 Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Simona Botti, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 14 (2022): Issue 2 (November 2022)