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Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs Cover

Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Stefano Puntoni,  Rebecca Walker Reczek,  Markus Giesler and  Simona Botti  
Open Access
|Oct 2022
Authors

Authors

Stefano Puntoni

spuntoni@rsm.nl

Professor of Marketing, Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands

Rebecca Walker Reczek

reczek.3@osu.edu

Berry Chair of New Technologies in Marketing, Ohio State University, Columbus, USA

Markus Giesler

mgiesler@schulich.yorku.ca

Professor of Marketing, York University, Toronto, Canada

Simona Botti

sbotti@london.edu

Professor of Marketing, London Business School, UK
DOI: https://doi.org/10.2478/nimmir-2022-0013 | Journal eISSN: 2628-166X
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Language: English
Page range: 25 - 29
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Artificial Intelligence (AI),
Marketing Technology,
Data Capture,
Data Classification,
Surveillance,
Algorithmic Biases
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Simona Botti, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 14 (2022): Issue 2 (November 2022)
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