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Vegans and Vaccines: A Tale of Competing Identity Goals

NIM Marketing Intelligence Review

Volume 14 (2022): Issue 1 (April 2022)

By: Michael B. Beverland

Open Access

|Apr 2022

References

Beverland, M. B. (2014): “Sustainable eating: Mainstreaming plant-based diets in developed countries,” Journal of Macromarketing, Vol. 34(3), 369-382.
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Beverland, M. B., and Farrelly, F. J. (2010): “The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes,” Journal of Consumer Research, Vol. 36(5), 838-856.
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Hochschild, Arlie (2016): Strangers in their own land. New Press, NY.
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DOI: https://doi.org/10.2478/nimmir-2022-0005 | Journal eISSN: 2628-166X

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Language: English

Page range: 31 - 35

Published on: Apr 30, 2022

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Identity Consumption,

Self-Authentication,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2022 Michael B. Beverland, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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