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Vegans and Vaccines: A Tale of Competing Identity Goals Cover

Vegans and Vaccines: A Tale of Competing Identity Goals

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 1 (April 2022)
By: Michael B. Beverland  
Open Access
|Apr 2022

Authors

Michael B. Beverland

M.Beverland@sussex.ac.uk

Professor of Marketing, University of Sussex Business School, Brighton, UK & Adjunct Professor of Marketing, Copenhagen Business School
DOI: https://doi.org/10.2478/nimmir-2022-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 31 - 35
Published on: Apr 30, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Identity Consumption,
Self-Authentication,
Vaccination,
COVID-19,
Veganism,
Goal Conflict
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Michael B. Beverland, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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