Have a personal or library account? Click to login
Brand Activism Is Here to Stay: Here’s Why Cover

Brand Activism Is Here to Stay: Here’s Why

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
By: Daniel Korschun  
Open Access
|Oct 2021

Authors

Daniel Korschun

dek46@drexel.edu

Associate Professor and Marketing Department Head, Drexel University; Philadelphia
DOI: https://doi.org/10.2478/nimmir-2021-0011 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 10 - 17
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand Activism,
Corporate Socio-Political Activism,
Advocacy
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Daniel Korschun, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 13 (2021): Issue 2 (November 2021)Next article