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Case Study “Crowdsourcing@Rivella”: In Search of New Flavors Cover

Case Study “Crowdsourcing@Rivella”: In Search of New Flavors

NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
By: Silvan Brauen  
Open Access
|Apr 2020

Authors

Silvan Brauen

silvan.brauen@rivella.ch

Head of Business Development Rivella AG, Rothrist, Switzerland
DOI: https://doi.org/10.2478/nimmir-2020-0009 | Journal eISSN: 2628-166X
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Language: English
Page range: 56 - 59
Published on: Apr 24, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Crowdsourcing,
Innovation,
Brand Extension,
Social Bias
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2020 Silvan Brauen, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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