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AI-Driven Sales Automation: Using Chatbots to Boost Sales Cover

AI-Driven Sales Automation: Using Chatbots to Boost Sales

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
By: Christian Hildebrand and  Anouk Bergner  
Open Access
|Nov 2019

Authors

Christian Hildebrand

christian.hildebrand@unisg.ch

Institute of Marketing (IfM-HSG), University of St. Gallen, Switzerland

Anouk Bergner

Anouk.Bergner@unisg.ch

University of St. Gallen, Switzerland
DOI: https://doi.org/10.2478/nimmir-2019-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 36 - 41
Published on: Nov 15, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Chatbots,
Sales Automation,
Turn-Taking,
Personalization,
Trust
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Christian Hildebrand, Anouk Bergner, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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