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Let the Machine Decide: When Consumers Trust or Distrust Algorithms Cover

Let the Machine Decide: When Consumers Trust or Distrust Algorithms

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
By: Noah Castelo,  Maarten W. Bos and  Donald Lehmann  
Open Access
|Nov 2019
DOI: https://doi.org/10.2478/nimmir-2019-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Nov 15, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Algorithms,
Algorithm Aversion,
Algorithm Adoption,
Task Objectiveness,
Human-likeness,
Trust
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Noah Castelo, Maarten W. Bos, Donald Lehmann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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