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Using Consumers’ Digital Footprints for More Persuasive Mass Communication Cover

Using Consumers’ Digital Footprints for More Persuasive Mass Communication

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
By: Sandra Matz and  Michal Kosinski  
Open Access
|Nov 2019

Authors

Sandra Matz

sm4409@gsb.columbia.edu

Columbia Business School, New York

Michal Kosinski

michal@michalkosinski.com

Stanford Graduate School of Business, Stanford
DOI: https://doi.org/10.2478/nimmir-2019-0011 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 18 - 23
Published on: Nov 15, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Digital Footprints,
Personality Assessment,
Psychological Targeting,
Persuasion,
Digital Mass Communication
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Sandra Matz, Michal Kosinski, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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