Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments
Authors
Fabian Buder
Head of Future & Trends Research, Nuremberg Institute for Market Decisions (NIM), Germany
Anja Dieckmann
Head of Behavioral Science, Nuremberg Institute for Market Decisions (NIM), Germany
Holger Dietrich
Trends and Data Science, Nuremberg Institute for Market Decisions (NIM), Germany
Julia Wieting
Trainee Category Management Analyst, REWE Group, Cologne, Germany
DOI: https://doi.org/10.2478/nimmir-2019-0008 | Journal eISSN: 2628-166X
Language: English
Page range: 48 - 53
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2019 Fabian Buder, Anja Dieckmann, Holger Dietrich, Julia Wieting, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.