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Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments Cover

Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
By: Fabian Buder,  Anja Dieckmann,  Holger Dietrich and  Julia Wieting  
Open Access
|Apr 2019

Authors

Fabian Buder

fabian.buder@nim.org

Head of Future & Trends Research, Nuremberg Institute for Market Decisions (NIM), Germany

Anja Dieckmann

anja.dieckmann@nim.org

Head of Behavioral Science, Nuremberg Institute for Market Decisions (NIM), Germany

Holger Dietrich

holger.dietrich@nim.org

Trends and Data Science, Nuremberg Institute for Market Decisions (NIM), Germany

Julia Wieting

Trainee Category Management Analyst, REWE Group, Cologne, Germany
DOI: https://doi.org/10.2478/nimmir-2019-0008 | Journal eISSN: 2628-166X
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Language: English
Page range: 48 - 53
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Retailing Technology,
FMCG,
Supermarket,
Face Recognition,
Emotion Measurement,
Virtual Reality,
Augmented Reality
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Fabian Buder, Anja Dieckmann, Holger Dietrich, Julia Wieting, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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