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E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value? Cover

E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
By: Peter Linzbach,  J. Jeffrey Inman and  Hristina Nikolova  
Open Access
|Apr 2019

Authors

Peter Linzbach

peter.linzbach@uni-koeln.de

University of Cologne, Cologne, Germany

J. Jeffrey Inman

jinman@katz.pitt.edu

Katz Graduate School of Business, University of Pittsburgh

Hristina Nikolova

hristina.nikolova@bc.edu

Carroll School of Management, Boston College, Boston
DOI: https://doi.org/10.2478/nimmir-2019-0007 | Journal eISSN: 2628-166X
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Language: English
Page range: 42 - 47
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Instore E-commerce,
Retail Technology,
Marketing Automation,
Process Automation,
Customer Response
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Peter Linzbach, J. Jeffrey Inman, Hristina Nikolova, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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