Authors
Venky Shankar
Center for Retailing Studies, Mays Business School, Texas A&M University
DOI: https://doi.org/10.2478/nimmir-2019-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 36 - 40
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2019 Venky Shankar, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.