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Keeping Loyalty Programs Fit for the Digital Age Cover

Keeping Loyalty Programs Fit for the Digital Age

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
By: Matilda Dorotic  
Open Access
|Apr 2019
Authors

Authors

Matilda Dorotic

matilda.dorotic@bi.no

Norwegian Business School, Oslo, Norway
DOI: https://doi.org/10.2478/nimmir-2019-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Retailing,
Loyalty Programs,
Consumer Spending,
Rewards,
Digitalization
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Matilda Dorotic, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 11 (2019): Issue 1 (May 2019)
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