Have a personal or library account? Click to login
Keeping Loyalty Programs Fit for the Digital Age Cover

Keeping Loyalty Programs Fit for the Digital Age

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
By: Matilda Dorotic  
Open Access
|Apr 2019

Authors

Matilda Dorotic

matilda.dorotic@bi.no

Norwegian Business School, Oslo, Norway
DOI: https://doi.org/10.2478/nimmir-2019-0004 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 24 - 29
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Retailing,
Loyalty Programs,
Consumer Spending,
Rewards,
Digitalization
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Matilda Dorotic, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous articleVolume 11 (2019): Issue 1 (May 2019)Next article