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Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences Cover

Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
By: Venkat Ramaswamy and  Kerimcan Ozcan  
Open Access
|Apr 2019
Authors

Authors

Venkat Ramaswamy

venkatr@umich.edu

Ross School of Business, University of Michigan, Ann Arbor

Kerimcan Ozcan

kerimcan.ozcan@gmail.com

Marywood University, Scranton
DOI: https://doi.org/10.2478/nimmir-2019-0003 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Offerings,
Digitalized Interactive Platforms,
Interactional Value Creation,
Omnichannel Store Environments,
Smart Retailing,
Retail Ecosystems
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Venkat Ramaswamy, Kerimcan Ozcan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 11 (2019): Issue 1 (May 2019)
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