References
- Abratt, R. & Bick, G. (2003). Valuing Brands and Brand Equity: Methods and Processes. Journal of Applied Management and Entrepreneurship, 8 (1), 21–39.
- Ahn. J., Kun Park, J., & Hyun, H. (2018). Luxury product to service brand extension and brand equity transfer. Journal of Retailing and Consumer Services, 42, 22–28. DOI: https://doi.org/10.1016/j.jretconser.2018.01.009
- Akther, R. (2014): Redefining the Meaning of Luxury Goods: A Conceptual Paper. The Beagle, 2(2). Retrieved from https://journals.gre.ac.uk/index.php/beagle/article/view/145/161
- Amatulli, C., De Angelis, M., & Donato, C. (2020). An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication. Psychol. Mark., 37(1), 523–534. DOI: https://doi.org/10.1002/mar.21320
- Anselmsson, J., Bondesson, N., & Johansson, U. (2014). Brand image and customers’ willingness to pay a price premium for food brands. Journal of Product & Brand Management 23(2), 90–102. DOI: https://doi.org/10.1108/JPBM-10-2013-0414
- Arghavan, N. & Zaickowsky, J. L. (2000). Do counterfeits devalue the ownership of luxury brands? Journal of Product and Brand Management, 9(7), 485–497. DOI: https://doi.org/10.1108/10610420010351402
- Ashraf, S. F., Li, C. & Mehmood, B. (2017). A Study of Premium Price Brands with Special Reference to Willingness of Customer to Pay. International Journal of Academic Research in Business and Social Sciences, 7(7), 619–639. DOI: https://doi.org/10.6007/IJARBSS/v7-i7/3126
- Barry, C. J. (1994.). The Idea of Luxury. A Conceptual and Historical Investigation. Cambridge: Cambridge University Press.
- Baines, P. & Fill, C. (2014). Marketing. (3rd ed., pp. 460–470). Oxford: Oxford University Press.
- Christodoulides, G. & Chernatony, L. (2010). Consumer-based brand equity conceptualisation and measurement: a literature review. International Journal of Market Research, 52(1), 1–39. DOI: https://doi.org/10.2501/S1470785310201053
- Prados-Peña, B. & Barrio-García, S. D. (2020). How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis. Tourism Management Perspectives, 36. DOI: https://doi.org/10.1016/j.tmp.2020.100755
- Catry, B. (2003.). The Great Pretenders: The Magic of Luxury Goods. Business Strategy Review, 14(3), 10–17. DOI: https://doi.org/10.1111/1467-8616.00267
- DelVecchio, D. & Smith, D. C. (2005). Brand-extension price premiums: The effects of perceived fit and extension product category risk. Journal of the Academy of Marketing 33, 184–196.
- Dodds, W. B., Monroe, K., & Grewal, D. (1991). The Effects of Price, Brand, and Store Information on Buyers Product Evaluations. Journal of Marketing Research, 28, 307–319. DOI: https://doi.org/10.2307/3172866
- Eren-Erdogmus, I., Akgun, I., & Arda, E. (2018). Drivers of successful luxury fashion brand extensions: Cases of complement and transfer extensions. Journal of Fashion Marketing and Management: An International Journal, 22(4), 476–493. DOI: https://doi.org/10.1108/JFMM-02-2018-0020
- Fulmer, C. (2022). Strategies for Brand Awareness in 2023 and Beyond. Retrieved from https://goldenvineyardbranding.com/blog/strategies-for-brand-awareness/
- Goody, J. (2006.). From Misery to Luxury. Social Science Information, 45(3), 341–348. DOI: https://doi.org/10.1177/0539018406066526
- Heine, K. (2012.). The identity of luxury brands (PhD Thesis). Berlin: Technische Universität Berlin.
- Hibban, I. A. & Wahyudi, H. D. (2022). The Influence of Brand Image on Willingness To Pay Premium Price Through Brand Love. Proceedings of the 1st Adpebi International Conference on Management, Education, Social Science, Economics and Technology (AICMEST), 1–10.
- Hoffman, A. & Coste-Maniere, I. (2012). Luxury Strategy in Action. Hampshire: Palgrave Macmillan, pp. 144–155.
- Hopper, D. (2021). Don’t Confuse Luxury With Premium: 8 Key Differences. Retrieved from https://medium.com/swlh/dont-confuse-luxury-with-premium-8-key-differences-47986d4c01eb#:~:text=Luxury%20Brands%20don’t%20have,quantity%20and%20quality%20product%20features
- Hubak, M. D. (2010). Marketinška dimenzija društveno odgovornog poslovanja. EFZG working paper series (10), 1–27.
- Hudders, L., Pandelaere, M. & Vyncke, P. (2013). Consumer meaning making: The meaning of luxury brands in a democratized luxury world. International Journal of Market Research, 55(3), 69–90. DOI: https://doi.org/10.2501/IJMR-2013-036
- Kapferer, J. N. (1997). Managing luxury brands. Journal of Brand Management, 4(4), 251–260. DOI: https://doi.org/10.1057/bm.1997.4
- Kapferer, J. N. & Bastien, V. (2009.). The Specificity of Luxury Management: Turning Marketing Upside Down. Journal of Brand Management, 16(5/6), 311–322. DOI: https://doi.org/10.1057/BM.2008.51
- Kessous, A. & Valette-Florence, P. (2019). “From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products. Journal of Business Research, 102, 313–327. DOI: https://doi.org/10.1016/j.jbusres.2019.02.033
- Kiely, T. J. (2021). What is Brand Extension And How To Include It Into Your Strategy? Retrieved from https://www.meltwater.com/en/blog/what-is-brand-extension
- Kim, C. K. & Lavack, A. M. (1996). Vertical brand extensions: Current research and managerial implications. Journal of Product & Brand Management, 5(6), 24–37. DOI: https://doi.org/10.1108/10610429610152813
- Kim, C. K., Lavack, M. & Smith, M. (2001). Consumer evaluation of vertical brand extension an core brands. Journal of Business Research, 52(3), 211–222. DOI: https://doi.org/10.1016/S0148-2963(99)00107-1
- Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405–413. DOI: https://doi.org/10.1016/j.jbusres.2017.08.023
- Kotler P. & Keller K. (2008) Upravljanje marketingom. Zagreb: Mate.
- Kotler, P. (2001). Upravljanje marketingom: analiza, planiranje, primjena i kontrola. Zagreb: Mate.
- Lapierre, J. (2000.) Customere-perceived value in industrial contexts. Journal of Business & Industrial Marketing, 15(2/3), 122–140.
- Le, H. T. P. M., Ren, T., & Park, J. (2023). The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study. International Journal of Wine Business Research, 35(4), 538–560. https://doi.org/10.1108/IJWBR-11-2022-0043
- Lou, X., Chi, T., Janke, J. & Desch, G. (2022). How Do Perceived Value and Risk Affect Purchase Intention toward Second-Hand Luxury Goods? An Empirical Study of U.S. Consumers. Sustainability, 14(8). DOI: https://doi.org/10.3390/su141811730
- Margariti, K., Boutsouki, C., & Hatzithomas, L. (2019). The dilemma of luxury brand extensions. Journal of Global Fashion Marketing, 10(4), 305–323. DOI: https://doi.org/10.1080/20932685.2019.1649167
- Mason, R. (1998). The Economics of Conspicuous Consumption: Theory and Though since 1700. Aldershot. Edward Elgar.
- McDougall, G. & Levesque, T. (2000.) Customer satisfaction with services: putting perceived value into the equation. Journal of Services Marketing, 14(5), 392–410. DOI: https://doi.org/10.1108/08876040010340937
- Nueno, J. L. & Quelch, J. A. (1998). The Mass Market of Luxury. Business Horizons, 41(6), 61–68.
- Phau, I., Matthiesen, I. M., & Shimul, A. S. (2021). Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands. Australasian Marketing Journal, 29(4), 297–305. DOI: https://doi.org/10.1016/j.ausmj.2020.02.003
- Roig, J., Sanchez, J. G., Tena, M., & Monzonis, J. (2006.). Customer Perceived Value in Banking Services. International Journal of Bank Marketing, 24(5), 266–283. DOI: https://doi.org/10.1108/02652320610681729
- Chanda, R. S. & Moharir, N. (2020). Cult Brand Extension Influence on Brand Equity and Customer Loyalty, Indian Journal of Ecology, 47(9), 96–101.
- Smith Maguire, J., & Hu, D. (2013). Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China. Social Identities, 19(5), 670–684. DOI: https://doi.org/10.1080/13504630.2013.835509
- Sweeney, J. & Soutar, G. (2001.). Consumer perceived value: The development of a multiple item scale, Journal of Retailing, 77(2), 203–220. DOI: https://doi.org/10.1016/S0022-4359(01)00041-0
- Stankeviciute, R. & Hoffmann, J. (2011). Look to the luxury sector to understand how brand extensions affect parent brands. Marketing Management 20(4), 27–31.
- Trefzger, T. F., Baccarella, C. V., Scheiner, C. W., & Voigt, K. I. (2016). Hold the Line! The Challenge of Being a Premium
- Brand in the Social Media Era. Lecture Notes in Computer Science, 9742, 461–471. DOI: https://doi.org/10.1007/978-3-319-39910-2_43
- Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008.). Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands. Journal of Strategic Marketing, 16(3), 189–203. DOI: https://doi.org/10.1080/09652540802117124
- Vaesen, M. (2021). So you think you’re a premium brand? Premium vs Prestige vs Luxury vs Prosumer. Retrieved from https://www.tomango.co.uk/blog/so-you-think-youre-a-premium-brand-premium-vs-prestige-vs-luxury-vsprosumer/
- Varga, E. J. (2020). Study on the personal luxury goods market, Acta Marisiensis Seria Oeconomica, 14(2), 33–42. DOI: https://doi.org/10.2478/amso-2020-0011
- Vranešević, T. (2020) Upravljanje zadovoljstvom klijenata (Golden marketing – tehnička knjiga), Zagreb.
- Yaoxuan, F. (2022). Review on Luxury Products. Advances in Economics, Business and Management Research, 656. DOI: https://doi.org/10.2991/aebmr.k.220603.112
- Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211. DOI: https://doi.org/10.1177/0092070300282002
- Wang, Z., Yuan, R., Liu, M. J., & Luo, J. (2022). Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US. International Marketing Review, 39, 166–206. DOI: https://doi.org/10.1108/IMR-02-2021-0090
- Ward, E., Yang, S., Romaniuk, J., & Beal, V. (2020). Building a unique brand identity: Measuring the relative ownership potential of brand identity element types. Journal of Brand Management, 27, 393–407. DOI: https://doi.org/10.1057/s41262-020-00187-6
- Woodall, T. (2003.) Conceptualising ‘Value for the Customer’: An attributional, Structural and Disposional Analysis. Academy of Marketing Science Review, 12(2), 1–44.
- Zeithaml, V. (1988.). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. DOI: https://doi.org/10.1177/002224298805200302
