Consumer Preferences and Reactions to Brand Expansion
By: Dijana Vuković, Fani Kerum and Miroslava Žukina
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Language: English
Page range: 47 - 62
Submitted on: May 1, 2024
Accepted on: Jun 1, 2024
Published on: Jul 3, 2024
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2024 Dijana Vuković, Fani Kerum, Miroslava Žukina, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.