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Consumer Preferences and Reactions to Brand Expansion Cover

Consumer Preferences and Reactions to Brand Expansion

Naše gospodarstvo/Our economy
Volume 70 (2024): Issue 2 (June 2024)
By: Dijana Vuković,  Fani Kerum and  Miroslava Žukina  
Open Access
|Jul 2024

Authors

Dijana Vuković

dvukovic@unin.hr

University North, Koprivnica, Croatia

Fani Kerum

horvat.fani@gmail.com

FH Burgenland, Eisenstadt, Austria

Miroslava Žukina

mzukina@unin.hr

University North, Koprivnica, Croatia
DOI: https://doi.org/10.2478/ngoe-2024-0011 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 47 - 62
Submitted on: May 1, 2024
|
Accepted on: Jun 1, 2024
|
Published on: Jul 3, 2024
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Premium brand,
Positioning,
Vertical expansion of the premium brand,
Consumer preferences,
Customer response to premium brand vertical extension
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2024 Dijana Vuković, Fani Kerum, Miroslava Žukina, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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