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Celebrity Endorsement Influence on Destination Image

Naše gospodarstvo/Our economy
Volume 68 (2022): Issue 4 (December 2022)
By:
Open Access
|Jan 2023

References

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DOI: https://doi.org/10.2478/ngoe-2022-0024 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 66 - 74
Submitted on: Oct 1, 2022
Accepted on: Nov 1, 2022
Published on: Jan 5, 2023
Published by: University of Maribor, Faculty of Organizational Science
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Tourist destination Destination image Celebrity endorsement
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2023 Ivana Marković, Gordana Radosavljević, Katarina Borisavljević, published by University of Maribor, Faculty of Organizational Science
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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