Have a personal or library account? Click to login

Celebrity Endorsement Influence on Destination Image

Naše gospodarstvo/Our economy
Volume 68 (2022): Issue 4 (December 2022)
By:
Open Access
|Jan 2023

Authors

Ivana Marković

ivana.markovic@vipos.edu.rs

Academy of Professional Studies, Valjevo, Serbia

Gordana Radosavljević

gocar@kg.ac.rs

University of Kragujevac, Faculty of Economics, Serbia

Katarina Borisavljević

katarinab@kg.ac.rs

University of Kragujevac, Faculty of Economics, Serbia
DOI: https://doi.org/10.2478/ngoe-2022-0024 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
Journal RSS Feed
Language: English
Page range: 66 - 74
Submitted on: Oct 1, 2022
Accepted on: Nov 1, 2022
Published on: Jan 5, 2023
Published by: University of Maribor, Faculty of Organizational Science
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Tourist destination Destination image Celebrity endorsement
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2023 Ivana Marković, Gordana Radosavljević, Katarina Borisavljević, published by University of Maribor, Faculty of Organizational Science
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 68 (2022): Issue 4 (December 2022)