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Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance Cover

Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance

Naše gospodarstvo/Our economy
Volume 67 (2021): Issue 3 (September 2021)
By: Maier Günther  
Open Access
|Oct 2021
DOI: https://doi.org/10.2478/ngoe-2021-0016 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 38 - 48
Submitted on: Feb 1, 2021
Accepted on: Aug 1, 2021
Published on: Oct 22, 2021
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Channel management,
communication,
sales performance,
sales cycle,
industrial marketing
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2021 Maier Günther, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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