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Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance Cover

Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance

By: Maier Günther  
Open Access
|Oct 2021

References

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DOI: https://doi.org/10.2478/ngoe-2021-0016 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
Language: English
Page range: 38 - 48
Submitted on: Feb 1, 2021
Accepted on: Aug 1, 2021
Published on: Oct 22, 2021
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2021 Maier Günther, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.