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Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition
By: Matia Torbarina, Nina Grgurić Čop and Lara Jelenc
Language: English
Page range: 33 - 45
Submitted on: Mar 1, 2020
Accepted on: Feb 1, 2021
Published on: Apr 18, 2021
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2021 Matia Torbarina, Nina Grgurić Čop, Lara Jelenc, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.