Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition
By: Matia Torbarina, Nina Grgurić Čop and Lara Jelenc
Authors
Matia Torbarina
University of Rijeka, Faculty of Economics and Business, Croatia
Nina Grgurić Čop
University of Rijeka, Faculty of Economics and Business, Croatia
Language: English
Page range: 33 - 45
Submitted on: Mar 1, 2020
Accepted on: Feb 1, 2021
Published on: Apr 18, 2021
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2021 Matia Torbarina, Nina Grgurić Čop, Lara Jelenc, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.