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Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation Cover

Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation

Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 4 (December 2019)
By: Borut Milfelner,  Jasmina Dlačić,  Boris Snoj and  Aleksandra Selinšek  
Open Access
|Dec 2019
DOI: https://doi.org/10.2478/ngoe-2019-0015 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 1 - 13
Submitted on: Aug 1, 2019
Accepted on: Oct 1, 2019
Published on: Dec 31, 2019
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
proactive market orientation,
responsive market orientation,
innovativeness,
capacity to innovate,
financial performance
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2019 Borut Milfelner, Jasmina Dlačić, Boris Snoj, Aleksandra Selinšek, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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