Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation Cover

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Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation

Naše gospodarstvo/Our economy

Volume 65 (2019): Issue 4 (December 2019)

By: Borut Milfelner, Jasmina Dlačić, Boris Snoj and Aleksandra Selinšek

Open Access

|Dec 2019

Authors

Borut Milfelner

borut.milfelner@um.si

University of Maribor, Faculty of Economics and Business, Slovenia

Jasmina Dlačić

jasmina.dlacic@efri.hr

University of Rijeka, Faculty of Economics and Business, Croatia

Boris Snoj

boris.snoj@guest.arnes.si

University of Maribor, Faculty of Economics and Business, Slovenia

Aleksandra Selinšek

aleksandra.selinsek1@um.si

University of Maribor, Faculty of Economics and Business, Slovenia

DOI: https://doi.org/10.2478/ngoe-2019-0015 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101

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Language: English

Page range: 1 - 13

Submitted on: Aug 1, 2019

Accepted on: Oct 1, 2019

Published on: Dec 31, 2019

Published by: University of Maribor

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

proactive market orientation,

responsive market orientation,

innovativeness,

capacity to innovate,

financial performance

Related subjects:

Business and economics,

Political economics,

Economic policy,

Business management,

Management, organization, corporate governance,

Mathematics and statistics for economists,

© 2019 Borut Milfelner, Jasmina Dlačić, Boris Snoj, Aleksandra Selinšek, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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