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The Usage of Emotional Content in Digital Communication: The Case of Lithuanian Charitable Foundation Cover

The Usage of Emotional Content in Digital Communication: The Case of Lithuanian Charitable Foundation

Management of Organizations: Systematic Research
Volume 92 (2024): Issue 1 (December 2024)
By: Viktorija Kundrotaitė and  Miglė Šontaitė-Petkevičienė  
Open Access
|Aug 2025

Authors

Viktorija Kundrotaitė

viktorija.kundrotaite1@vdu.lt

Master in Marketing, Faculty of Economics and Management, Vytautas Magnus University

Miglė Šontaitė-Petkevičienė

migle.sontaite-petkeviciene@vdu.lt

PhD, associate professor at Vytautas Magnus University, Faculty of Economics and Management, Lithuania
DOI: https://doi.org/10.2478/mosr-2024-0011 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 51 - 70
Submitted on: Jan 30, 2025
|
Accepted on: May 30, 2025
|
Published on: Aug 6, 2025
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
emotional content,
digital communication,
charitable foundation,
consumer behaviour
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2025 Viktorija Kundrotaitė, Miglė Šontaitė-Petkevičienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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