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Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania Cover

Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania

Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
By: Ieva Matulevičiūtė and  Asta Kyguolienė  
Open Access
|Mar 2024
Authors

Authors

Ieva Matulevičiūtė

matuleviciute.ieva1@gmail.com

Faculty of Economics and Management, Vytautas Magnus University

Asta Kyguolienė

asta.kyguoliene@vdu.lt

associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
DOI: https://doi.org/10.2478/mosr-2023-0013 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 67 - 85
Submitted on: Nov 5, 2023
Accepted on: Dec 20, 2023
Published on: Mar 30, 2024
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
inbound medical tourism,
inbound medical tourism services,
value elements,
value proposition
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2024 Ieva Matulevičiūtė, Asta Kyguolienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 90 (2023): Issue 1 (December 2023)
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