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Country Logotype Visual Attractiveness: Eye-Tracking-Based Model Cover

Country Logotype Visual Attractiveness: Eye-Tracking-Based Model

Management of Organizations: Systematic Research
Volume 89 (2023): Issue 1 (June 2023)
By:  and    
Open Access
|Sep 2023
Authors

Authors

Viktorija Grigaliūnaitė

viktorija.grigaliunaite@vdu.lt

PhD, associate professor at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania

Lina Pilelienė

lina.pileliene@vdu.lt

Professor at the Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.2478/mosr-2023-0003 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 15 - 29
Submitted on: Mar 16, 2023
Accepted on: Aug 20, 2023
Published on: Sep 28, 2023
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
country logotype,
eye-tracking,
visual attention
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2023 Viktorija Grigaliūnaitė, Lina Pilelienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 89 (2023): Issue 1 (June 2023)
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