Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities Cover

Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities

Management of Organizations: Systematic Research

Volume 88 (2022): Issue 1 (December 2022)

By:

Asta KYGUOLIENĖ and Reda BRAZIULYTĖ

Open Access

|Mar 2023

Authors

Asta KYGUOLIENĖ

asta.kyguoliene@vdu.ltt

Asta KYGUOLIENĖ – associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus University, Kaunas

Reda BRAZIULYTĖ

reda.braziulyte@gmail.com

Reda BRAZIULYTĖ – MBA, Faculty of Economics and Management, Vytautas Magnus University, Kaunas

DOI: https://doi.org/10.2478/mosr-2022-0014 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 85 - 100

Submitted on: Sep 10, 2022

Accepted on: Dec 20, 2022

Published on: Mar 7, 2023

Published by: Vytautas Magnus University

In partnership with: Paradigm Publishing Services

Publication frequency: 2 times per year

Keywords:

augmented reality,

product packaging,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2023 Asta KYGUOLIENĖ, Reda BRAZIULYTĖ, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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