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Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities Cover

Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities

Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
By: Asta KYGUOLIENĖ and  Reda BRAZIULYTĖ  
Open Access
|Mar 2023

Authors

Asta KYGUOLIENĖ

asta.kyguoliene@vdu.ltt

Asta KYGUOLIENĖ – associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus University, Kaunas

Reda BRAZIULYTĖ

reda.braziulyte@gmail.com

Reda BRAZIULYTĖ – MBA, Faculty of Economics and Management, Vytautas Magnus University, Kaunas
DOI: https://doi.org/10.2478/mosr-2022-0014 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 85 - 100
Submitted on: Sep 10, 2022
Accepted on: Dec 20, 2022
Published on: Mar 7, 2023
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
augmented reality,
product packaging,
AIDA
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2023 Asta KYGUOLIENĖ, Reda BRAZIULYTĖ, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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