Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits
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Language: English
Page range: 15 - 27
Submitted on: Mar 31, 2025
Accepted on: Aug 8, 2025
Published on: Sep 30, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
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© 2025 Cátia Fernandes Crespo, Tânia Silva, Susana Rijo, published by Society for Business Excellence
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