|
Utilitarian benefits
| 0.918 | 0.911 | 0.944 | 0.849 | — |
| 1. I have the opportunity to shop at a lower cost, opting for eco-efficient packaging |
| 2. I can spend less on my purchase through a special price on eco-efficient packaging | 0.948 |
| 3. I save money through exclusive discounts for products that use eco-efficient packaging | 0.898 |
|
Symbolic benefits
| 0.742 | 0.896 | 0.918 | 0.617 | — |
| 1. Eco-efficient packaging takes better care of me |
| 2. Eco-efficient packaging makes me feel better than other customers who don’t use it | 0.795 |
| 3. Brands that use eco-efficient packaging treat me with more attention | 0.795 |
| 4. Eco-efficient packaging makes me feel more distinct than other customers who don’t use it | 0.803 |
| 5. I feel like I belong to a community of people who share the same eco-efficiency values | 0.706 |
| 6. I feel closer to the brand (with these eco-efficiency values) | 0.839 |
| 7. I feel like I share the same values as the brand (which uses eco-efficient packaging) | 0.812 |
|
Hedonic benefits
| 0.841 | 0.913 | 0.933 | 0.700 | — |
| 1. Following the eco-efficient packaging trend on social media is fun |
| 2. Following the eco-efficient packaging trend on social media is enjoyable | 0.881 |
| 3. The content presented about eco-efficient packaging is interesting (social media) | 0.846 |
| 4. I have the opportunity to stay up to date with new eco-efficient packaging | 0.839 |
| 5. I discover packaging that I wouldn’t have known about otherwise | 0.864 |
| 6.I can have exclusive access to receive and try new eco-efficient packaging | 0.741 |
|
Brand emotional attachment
| 0.839 | 0.931 | 0.945 | 0.709 | 0.594 |
| 1.Brands that use eco-efficient packaging reflect who I am. |
| 2. I can identify with brands that use eco-efficient packaging | 0.844 |
| 3. I feel a personal connection with brands that use eco-efficient packaging | 0.843 |
| 4. I use (or can use) brands that use eco-efficient packaging to communicate who I am to someone else | 0.834 |
| 5. I think that brands that use eco-efficient packaging help (can help) make me the type of person I want to be | 0.849 |
| 6. I see myself in brands that use eco-efficient packaging (reflecting what I consider myself to be or the way I want to be seen by others) | 0.873 |
| 7. Brands that use eco-efficient packaging fit me well | 0.810 |
|
Purchase intention
| 0.931 | 0.893 | 0.934 | 0.825 | 0.276 |
| 1. I intend to buy eco-efficient packaging |
| 2. I plan to purchase eco-efficient packaging | 0.938 |
| 3. I will purchase eco-efficient packaging in my next purchase | 0.855 |
|
Cost-benefit
| 0.842 | 0.892 | 0.925 | 0.756 | — |
| 1. Eco-efficient packaging is good packaging for its price |
| 2. Eco-efficient packaging has good economic value | 0.889 |
| 3. Eco-efficient packaging is reasonably priced | 0.906 |
| 4. Eco-efficient packaging offers a good value for money | 0.840 |
