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Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits Cover

Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits

Management & Marketing
Volume 20 (2025): Issue 3 (September 2025)
By:
Open Access
|Sep 2025
DOI: https://doi.org/10.2478/mmcks-2025-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 15 - 27
Submitted on: Mar 31, 2025
Accepted on: Aug 8, 2025
Published on: Sep 30, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
Eco-efficient packaging,
Utilitarian,
Symbolic and hedonic benefits,
Brand emotional attachment,
Purchase intention
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Cátia Fernandes Crespo, Tânia Silva, Susana Rijo, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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