Figure 1
Figure 2
Description of variables of questionnaire_
| Q1: Do you use or have you ever used the Internet (on computers, tablets, cell phones) to search for hotel information? |
| Yes/No (end of survey) |
| Q2: Please check the sites or platforms where you usually look for information about hotels, indicating the ones you use the most. |
| Q2 is subdivided into 14 variables, each one of them specifying a platform/site. Respondents need to evaluate all of them individually in a 4-point Likert scale: 1 never, 2 little, 3 quite a lot, 4 the most |
| Q2_OTA1; Q2_RS1; Q2_RS2; Q2_OTA3; Q2_OTA2; Q2_OTA4; Q2_OTA5; Q2_OTA6; Q2_SMP1; Q2_SMP2; Q2_SMP4; Q2_SMP3 |
| Q2_OTA7; Q2_OTA8 |
| Q3: How likely are you to write an opinion after staying in a hotel (approximately how many times do you do it)? |
| 5-point Likert scale: never, rarely, about half of the time, often, and always |
| Gender: male/female |
| Age: 18–21, 22–30, 31–45, 46–65, 66–80, over 80 |
| Household status: I live: |
| Alone; with my partner; with friends; with my partner and children; with my family (parents, siblings, etc.) |
| Work status: |
| Not currently employed (studying, unemployed, retired); self-employed; work as a salaried employee in a small company; work as a salaried employee in a large company; manager in a small company; manager in a large company |
| Educational level: |
| School graduate; intermediate vocational training; higher vocational training; university degree/graduated; higher studies (Master’s degree, doctorate, etc.) |
| Net monthly income (in euros) |
| Less than 1,000; 1,001–2,000; 2,001–3,000; 3,001–4,000; 4,001–5,000; 5,001–6,000; over 6,000 |
Classification table of DT model_
| Classification | ||||
|---|---|---|---|---|
| Sample | Observed | Predicted | ||
| Training | Never/rarely | Half/often/always | Percent Correct (%) | |
| Never/rarely | 150 | 151 | 49.8 | |
| Half/often/always | 75 | 142 | 65.4 | |
| Overall percentage | 56.4 | |||
| Test | Never/rarely | 74 | 59 | 55.6 |
| Half/often/always | 30 | 58 | 65.9 | |
| Overall percentage | 59.7 | |||
Classification table of logistic regression model_
| Classification | |||
|---|---|---|---|
| Observed | Predicted | ||
| Never/rarely | Half/often/always | Percent correct (%) | |
| Never/rarely | 380 | 54 | 87.6 |
| Half/often/always | 220 | 85 | 27.9 |
| Overall percentage | 62.9 | ||