Decoding hotel reviewers: Insights from a decision tree analysis Cover

.blurhash-client-img { display: none !important; }

Decoding hotel reviewers: Insights from a decision tree analysis

Management & Marketing

Volume 20 (2025): Issue 2 (June 2025)

By: Miguel Llorens-Marin , Adolfo Hernandez and Maria Puelles-Gallo

Open Access

|Jun 2025

Authors

Miguel Llorens-Marin

mllorens@ucm.es

Department of Marketing, Complutense University of Madrid, Madrid, Spain

Adolfo Hernandez

Department of Financial and Actuarial Economics and Statistics, Faculty of Commerce and Tourism, Complutense University of Madrid, Madrid, Spain

Maria Puelles-Gallo

Department of Marketing, Complutense University of Madrid, Madrid, Spain

DOI: https://doi.org/10.2478/mmcks-2025-0010 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

Journal RSS Feed

Language: English

Page range: 81 - 92

Submitted on: Feb 19, 2025

Accepted on: Jun 24, 2025

Published on: Jun 26, 2025

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Electronic word-of-mouth,

Digital marketing,

Decision trees,

Writing reviews

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2025 Miguel Llorens-Marin, Adolfo Hernandez, Maria Puelles-Gallo, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous article Volume 20 (2025): Issue 2 (June 2025)