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Decoding hotel reviewers: Insights from a decision tree analysis Cover

Decoding hotel reviewers: Insights from a decision tree analysis

Management & Marketing
Volume 20 (2025): Issue 2 (June 2025)
By: Miguel Llorens-Marin,  Adolfo Hernandez and  Maria Puelles-Gallo  
Open Access
|Jun 2025

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DOI: https://doi.org/10.2478/mmcks-2025-0010 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 81 - 92
Submitted on: Feb 19, 2025
Accepted on: Jun 24, 2025
Published on: Jun 26, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Hotel reviews,
eWOM,
Electronic word-of-mouth,
Digital marketing,
Decision trees,
Writing reviews
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Miguel Llorens-Marin, Adolfo Hernandez, Maria Puelles-Gallo, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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