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Factors influencing brands’ reputation on social media Cover

Factors influencing brands’ reputation on social media

Management & Marketing
Volume 19 (2024): Issue 4 (December 2024)
By: ,  ,   and    
Open Access
|Jan 2025
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DOI: https://doi.org/10.2478/mmcks-2024-0031 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 692 - 709
Published on: Jan 11, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
brand reputation,
brand content,
social media,
influencers,
influencer factors
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Joana Alves, Sara Teixeira, Zaila Oliveira, Sandrina Teixeira, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 19 (2024): Issue 4 (December 2024)
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