Factors influencing brands’ reputation on social media Cover

Factors influencing brands’ reputation on social media

Management & Marketing

Volume 19 (2024): Issue 4 (December 2024)

By:

Joana Alves, Sara Teixeira, Zaila Oliveira and Sandrina Teixeira

Open Access

|Jan 2025

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DOI: https://doi.org/10.2478/mmcks-2024-0031 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 692 - 709

Published on: Jan 11, 2025

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

brand reputation,

influencer factors

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2025 Joana Alves, Sara Teixeira, Zaila Oliveira, Sandrina Teixeira, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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