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Factors influencing brands’ reputation on social media Cover

Factors influencing brands’ reputation on social media

Management & Marketing
Volume 19 (2024): Issue 4 (December 2024)
By: Joana Alves,  Sara Teixeira,  Zaila Oliveira and  Sandrina Teixeira  
Open Access
|Jan 2025

Authors

Joana Alves

University Polytechnic of Porto, Porto, Portugal

Sara Teixeira

sarat@iscap.ipp.pt

University Polytechnic of Porto, Porto, Portugal

Zaila Oliveira

University of Maia, University Polytechnic of Porto, Research unit NECE, University of Beira Interior, Porto

Sandrina Teixeira

University Polytechnic of Porto, Porto, Portugal
DOI: https://doi.org/10.2478/mmcks-2024-0031 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 692 - 709
Published on: Jan 11, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand reputation,
brand content,
social media,
influencers,
influencer factors
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Joana Alves, Sara Teixeira, Zaila Oliveira, Sandrina Teixeira, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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