Factors influencing brands’ reputation on social media
Authors
Joana Alves
University Polytechnic of Porto, Porto, Portugal
Zaila Oliveira
University of Maia, University Polytechnic of Porto, Research unit NECE, University of Beira Interior, Porto
Sandrina Teixeira
University Polytechnic of Porto, Porto, Portugal
Language: English
Page range: 692 - 709
Published on: Jan 11, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Related subjects:
© 2025 Joana Alves, Sara Teixeira, Zaila Oliveira, Sandrina Teixeira, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.