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Intelligent systems and consumer neuroscience in the age of computational advertising Cover

Intelligent systems and consumer neuroscience in the age of computational advertising

Management & Marketing
Volume 19 (2024): Issue 3 (September 2024)
By: Robert Zámečník  
Open Access
|Oct 2024
Authors

Authors

Robert Zámečník

zamr00@vse.cz

Prague University of Economics and Business, Prague, Czech Republic
DOI: https://doi.org/10.2478/mmcks-2024-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 441 - 470
Published on: Oct 24, 2024
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
intelligent systems,
consumer neuroscience,
computational advertising,
artificial intelligence,
ethical concerns
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Robert Zámečník, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 19 (2024): Issue 3 (September 2024)
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