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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges Cover

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Management & Marketing
Volume 18 (2023): Issue s1 (December 2023)
By:
Open Access
|Dec 2023
DOI: https://doi.org/10.2478/mmcks-2023-0026 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 474 - 495
Published on: Dec 18, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
Social commerce construct,
cognitive attitude,
affective attitude,
purchase intention,
social commerce
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Ishtiaq Ahmed Malik, Muhammad Ali Raza, Noor Ul Hadi, Mahwish J. Khan, Farhina Hameed, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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