Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges Cover

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Management & Marketing

Volume 18 (2023): Issue s1 (December 2023)

By:

Ishtiaq Ahmed Malik, Muhammad Ali Raza, Noor Ul Hadi, Mahwish J. Khan and Farhina Hameed

Open Access

|Dec 2023

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DOI: https://doi.org/10.2478/mmcks-2023-0026 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 474 - 495

Published on: Dec 18, 2023

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

Social commerce construct,

cognitive attitude,

affective attitude,

purchase intention,

social commerce

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2023 Ishtiaq Ahmed Malik, Muhammad Ali Raza, Noor Ul Hadi, Mahwish J. Khan, Farhina Hameed, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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