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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges Cover

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Open Access
|Dec 2023

Authors

Ishtiaq Ahmed Malik

Ishtiaq.malik@iqrauni.edu.pk

IQRA University, Chak Shahzad Campus, Islamabad, Pakistan

Muhammad Ali Raza

m.aliraza@comsats.edu.pk

COMSATS University, Islamabad, Pakistan

Noor Ul Hadi

n_hadi1@yahoo.com

Prince Muhammad Bin Fahd University, Dhahran, Saudi Arabia

Mahwish J. Khan

mahwishjamil@gmail.com

IQRA University, Islamabad Campus, Islamabad, Pakistan

Farhina Hameed

farhina.hameed@numl.edu.pk

National University of Modern Languages, Islamabad, Pakistan
DOI: https://doi.org/10.2478/mmcks-2023-0026 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 474 - 495
Published on: Dec 18, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year

© 2023 Ishtiaq Ahmed Malik, Muhammad Ali Raza, Noor Ul Hadi, Mahwish J. Khan, Farhina Hameed, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.