Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
Authors
Ishtiaq Ahmed Malik
IQRA University, Chak Shahzad Campus, Islamabad, Pakistan
Farhina Hameed
National University of Modern Languages, Islamabad, Pakistan
Language: English
Page range: 474 - 495
Published on: Dec 18, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2023 Ishtiaq Ahmed Malik, Muhammad Ali Raza, Noor Ul Hadi, Mahwish J. Khan, Farhina Hameed, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.