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Can people’s brainhex type be changed with serious games? Evidence from the banking industry Cover

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Can people’s brainhex type be changed with serious games? Evidence from the banking industry

Management & Marketing

Volume 17 (2022): Issue 4 (December 2022)

By: Florin Grosu

Open Access

|Feb 2023

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DOI: https://doi.org/10.2478/mmcks-2022-0031 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 565 - 576

Published on: Feb 7, 2023

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

player archetypes,

serious games, design mechanisms, level up, LMS

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2023 Florin Grosu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 17 (2022): Issue 4 (December 2022)

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