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Can people’s brainhex type be changed with serious games? Evidence from the banking industry Cover

Can people’s brainhex type be changed with serious games? Evidence from the banking industry

Management & Marketing
Volume 17 (2022): Issue 4 (December 2022)
By: Florin Grosu  
Open Access
|Feb 2023

Authors

Florin Grosu

florin.grosu@fabiz.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/mmcks-2022-0031 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 565 - 576
Published on: Feb 7, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
BrainHex,
player archetypes,
serious games, design mechanisms, level up, LMS
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Florin Grosu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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