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Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana Cover

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Management & Marketing
Volume 17 (2022): Issue 2 (June 2022)
By: ,  ,   and    
Open Access
|Jul 2022
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DOI: https://doi.org/10.2478/mmcks-2022-0009 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 156 - 177
Published on: Jul 12, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
Innovative marketing,
Brand Personality,
Customer,
buying decision,
subscribers,
Telecommunication Industry,
Ghana
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Cleophas Attor, Abdul Bashiru Jibril, John Amoah, Miloslava Chovancova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 17 (2022): Issue 2 (June 2022)
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