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Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana Cover

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Open Access
|Jul 2022

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DOI: https://doi.org/10.2478/mmcks-2022-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 156 - 177
Published on: Jul 12, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2022 Cleophas Attor, Abdul Bashiru Jibril, John Amoah, Miloslava Chovancova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.