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Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Management & Marketing

Volume 17 (2022): Issue 2 (June 2022)

By: Cleophas Attor, Abdul Bashiru Jibril, John Amoah and Miloslava Chovancova

Open Access

|Jul 2022

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DOI: https://doi.org/10.2478/mmcks-2022-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 156 - 177

Published on: Jul 12, 2022

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Innovative marketing,

Brand Personality,

buying decision,

Telecommunication Industry,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2022 Cleophas Attor, Abdul Bashiru Jibril, John Amoah, Miloslava Chovancova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 17 (2022): Issue 2 (June 2022)

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